Performative travelling is in full swing and honestly it feels like the vibes have shifted from “let’s make memories” to “let’s collect footage”. So now we are left wondering if anyone is genuinely enjoying their vacations or if we are all just auditioning for a travel influencer role that does not pay.
What Happened 📸
Everyone started planning trips that looked perfect on social instead of trips that matched the energy of the people going. Then the itineraries got intense and suddenly every moment needed a drone shot, a color palette and a main-character monologue.
- Fun became optional while aesthetics became mandatory.
- Girls trips turned into emotionally charged production sets.
- Friendships got shaky when the photos did not hit.
Loose Opinion 😬
Performative travelling feels like a competitive sport where the prize is a perfectly curated carousel post. It raises the question: how are we supposed to enjoy the sunset when someone is yelling for ten different angles.
- The pressure for pretty moments is exhausting.
- The authenticity is giving “0 percent battery”.
- Maybe we should ask who the trip is actually for.
What May Come Next? 🔮
People might eventually rebel and start romanticizing messy, un-aesthetic travel again where nothing matches and everything is chaotic in a good way. But equally likely, performative travelling will level up and people will start treating vacations like full brand campaigns with costume changes.
- More “realistic travel” trends will pop up.
- Influencers will claim they miss imperfection.
- Someone’s next girls trip will go viral for the wrong reasons.
Before you head out, I’d love to hear your thoughts. Do you think travelling is still about enjoying the moment or has it become more about performing it online. Share your take in the comments and let’s keep the conversation going. And if this topic got you thinking, feel free to explore the other articles on the blog for more thoughtful reads.
